GENEVA, Dek. 6, 2022 /PRNewswire/ — Ua hauʻoli ʻo Firmenich, ka hui ʻala a me nā mea ʻala nui loa o ka honua, i ka hoʻolaha ʻana i ka hoʻokuʻu ʻia ʻana o 2023 hua deragona ʻono, e hoʻolauleʻa ana i ka makemake o nā mea kūʻai aku i nā mea hou a me ka wiwo ʻole a me ka ʻono.
"ʻO kēia ka hōʻailona o kā mākou 11th Flavor of the Year, kahi mea a kā mākou mea kūʻai i hele mai e nānā i kēlā me kēia makahiki.He koho maikaʻi loa ka manaʻo wiwo ʻole o ka Dragon fruit i ko mākou hoʻomaka ʻana i kahi makahiki hoihoi o ka hoʻololi ʻana, "wahi a Maurizio Clementi, Pelekikena hoʻokahi manawa, ʻo Firmenich's Taste & Beyond division. "ʻO kēia ka hōʻailona o kā mākou 11th Flavor of the Year, kahi mea a kā mākou mea kūʻai i hele mai e nānā i kēlā me kēia makahiki.He koho maikaʻi loa ka manaʻo wiwo ʻole o ka Dragon fruit i ko mākou hoʻomaka ʻana i kahi makahiki hoihoi o ka hoʻololi ʻana, "wahi a Maurizio Clementi, Pelekikena hoʻokahi manawa, ʻo Firmenich's Taste & Beyond division."ʻO kēia ka 11th ʻala o ka makahiki a kā mākou mea kūʻai e kali nei i kēlā me kēia makahiki.ʻO ka ʻōlinolino wiwo ʻole o ka hua deragona ke koho maikaʻi loa i ko mākou komo ʻana i kahi makahiki hoihoi o ka loli, "wahi a ka Pelekikena Pelekikena Maurizio Clementi.Подразделение Firmenich Taste & Beyond. He mahele o Firmenich Taste & Beyond.“ʻO kēia kā mākou mea ʻala 11 makahiki a kā mākou mea kūʻai e kali nei i kēlā me kēia makahiki.ʻO ka ʻōlinolino wiwo ʻole o ka hua deragona ke koho maikaʻi loa i ko mākou komo ʻana i kahi makahiki hoihoi o ka loli, "wahi a ka Pelekikena Pelekikena Maurizio Clementi.芬美意的Taste & Beyond 部门。 Taste & Beyond 部门。 Подразделение Firmenich Taste & Beyond. He mahele o Firmenich Taste & Beyond."Ua hōʻike kā mākou mau haʻawina kanaka piha i ka neʻe ikaika ʻana i ka maikaʻi a me ka hoʻomau i nā koho meaʻai a me nā mea inu, a me ka puka ʻana mai o nā manaʻo ʻono kiʻekiʻe.No ka mea, ʻo nā mea a pau a mākou e hana ai e pili ana i ke ʻano a me ka mahalo i ka ʻike hohonu o nā mea kūʻai aku, ka mea i hoʻoikaika iā mākou e koho i kahi ʻala o ka makahiki e hana i nā mea ʻelua.
No ka lua o ka makahiki i ka lālani, ua komo ʻo Firmenich a me Pantone® i kahi hui sensory.Ua hoʻokuʻu wale ka mana kala honua i ka PANTONE® 18-1750 Viva Magenta ™, Ka Waihona o ka Makahiki 2023, i wehewehe ʻia he "ʻeleʻele wiwo ʻole a me ka ʻoliʻoli nona ka ʻōlinolino e hāpai i ka manaʻo maikaʻi a me ka hauʻoli." Ua ʻōlelo ʻo Mikel Cirkus, Global Creative Director for Taste & Beyond: "Ma ke ʻano like o ka Pantone's Color of the Year i hopu i nā kumumanaʻo e kū mai ana i ʻike ʻia ma ka honua a puni mākou, ʻo kā mākou koho no Flavor of the Year e hana pēlā ma ka unuhi ʻana i nā hōʻailona hou i ka manaʻo maikaʻi. nā ʻike.ʻO kā mākou koho 2023 o nā hua deragona e hōʻike ana i ka ulu nui o ka mea kūʻai aku o ka honua a makemake i ka mea hou a i ʻole nā ​​​​mea ʻē aʻe i ka wā e pili ana i nā mea kanu a me ka ʻono. Ua ʻōlelo ʻo Mikel Cirkus, Global Creative Director for Taste & Beyond: "Ma ke ʻano like o ka Pantone's Color of the Year i hopu i nā kumumanaʻo e kū mai ana i ʻike ʻia ma ka honua a puni mākou, ʻo kā mākou koho no Flavor of the Year e hana pēlā ma ka unuhi ʻana i nā hōʻailona hou i ka manaʻo maikaʻi. nā ʻike.ʻO kā mākou koho 2023 o nā hua deragona e hōʻike ana i ka ulu nui o ka mea kūʻai aku o ka honua a makemake i ka mea hou a i ʻole nā ​​​​mea ʻē aʻe i ka wā e pili ana i nā mea kanu a me ka ʻono. Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Подобно тому, как цвет года Pantone отражает темид темю ре вокруг нас, наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсощрныение. Ua ʻōlelo ʻo Mikel Circus, Global Creative Director ma Taste & Beyond: "E like me ka Pantone's Color of the Year e hōʻike ana i nā kumumanaʻo hou e ʻike ʻia ana ma ka honua a puni mākou, ʻo kā mākou Fragrance of the Year koho e hana i kēia ma ka unuhi ʻana i nā ʻike hou i nā ʻike ʻike maikaʻi.ʻO kā mākou koho ʻana i nā hua deragona ma 2023 e hōʻike ana i ka ʻono nui o nā mea kūʻai aku a puni ka honua a me ko lākou makemake i ka mea hou a i ʻole nā ​​​​mea ʻē aʻe i ka wā e pili ana i nā meaʻai a me ka ʻono. Taste & Beyond 全球创意总监Mikel Circus 表示：“正如Pantone 的年度色彩捕捉了我们周围世界中新中中中文择年度风味的方式是将新信号转化为积极的感官经验。我们2023 年选择的火龙果反映了全球消费者越来越喜欢冒险的口味，以及在成分和口味方面对新奇的。是新奇。 Taste & Beyond 全球 总监 总监 总监 mikel sirkus 表示 ： 正 如 pantone 的 年度 捕捉 了 我们 周围 丅 中 中我们 年度 风味 的 方式 将 新 信号 积极 的 经验。 我们 我们 2023 年 选拫 百 癁极龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癫龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癫龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癫龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 A “火龙 Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Точно так же, как Цвет года Pantone отражаев темит микет мы выбираем Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. Ua ʻōlelo ʻo Mikel Circus, Global Creative Director ma Taste & Beyond: "E like me ka Pantone's Color of the Year e hōʻike ana i nā kumumanaʻo hou i ka honua a puni mākou, koho mākou i ka Fragrance o ka Makahiki ma ke ʻano e unuhi i nā ʻike hou i nā ʻike ʻike maikaʻi.ʻO kā mākou 2023 Fire Dragon Choice Results e hōʻike ana i ka ulu ʻana o ka ʻono o nā mea kūʻai aku a puni ka honua a me ko lākou makemake i ka mea hou a i ʻole exoticism e pili ana i nā mea kanu a me nā mea ʻono.
Ua ʻōlelo ʻo Jeff Schmoyer, Global Head of Human Insights, Firmenich: "ʻO ka ʻono ʻono o ka hua deragona e hana i kahi manawa kūpono e lawe mai ai i ko Firmenich noʻonoʻo a me ke akamai e hoʻokō ai i ka hana ʻana i kahi ʻike wiwo ʻole, immersive a me ka addictive no kā lākou Savory wiwo ʻole hāʻawi i ka canvas kūpono. no nā hui ʻono hou.
He kanaka maoli no ʻAmelika Hui Pū ʻIa, kahi i ʻike ʻia ʻo ia ka hua deragona, ulu maikaʻi ka hua deragona i nā ʻāina wela a me nā subtropical climates a puni ka honua, a ua waiwai kona pulp i nā antioxidants a me ka calcium.Ke ulu nei ka hua dragon mai ka piʻi ʻana i ka cacti, a lilo ia i mea hoʻomanawanui i ka maloʻo a me ka wai haʻahaʻa maoli, e koi ana i ka hapahā o ka wai e pono ai ke ulu e like me ka avocado.
E like me ka mea moʻokalaleo nāna i hāʻawi i kona inoa, he ʻano ʻino ke ʻano o ka hua deragona, me nā ʻili scaly mai ka melemele ahi a i ka poni hohonu.Eia naʻe, ʻo kona ʻono maʻalahi e hōʻole i kāna pale kila hanohano.Hiki mai ka hua deragona ma nā ʻano like ʻole i ka waihoʻoluʻu a me ka ʻono, mai ka melon palupalu a me ka hua kiwi a hiki i nā hua momona ʻono.
Ke hoʻohana nei i kāna mau mana alakaʻi alakaʻi Human Insights, ua ʻike ka hui wanana ʻo Firmenich's Trenz ™ ua kokoke i kēlā me kēia kūlanakauhale nui o ka honua i ʻike i ka ulu ʻana o ka hua dragon ma hope o COVID-19.ʻOiai ke kaulana mau nei nā hua exotic ma nā mākeke niche, ke hoʻomaka nei lākou e ʻike hou aʻe i nā mākeke like ʻole a me nā hale lawelawe meaʻai, a me nā huahana mai nā wai intuitive a me nā smoothies i nā ʻano kuʻuna liʻiliʻi e like me ke kī a me ka meaʻai i kuke ʻia.
ʻO kēia mau mea a pau he ʻāpana o ka ʻumi makahiki o ka wiwo ʻole a me ka ʻike ʻana i ka meaʻai a me ka inu, e like me ka Mikel Cirkus.Ua hoʻonui ka maʻi maʻi i ka wikiwiki o kēia ʻano, e hoʻonui ai i ka nui o nā mea kūʻai aku a me ka hoʻonui ʻana i nā mea ʻono no nā mea hou. ʻO ka mea nui, ʻo ka hoʻolilo ʻana i nā mea ʻala a me nā mea ʻala ma ka home i ulu 27% CAGR [1], ʻike ʻia ʻo Trenz ™. ʻO ka mea nui, ʻo ka hoʻolilo ʻana i nā mea ʻala a me nā mea ʻala ma ka home i ulu 27% CAGR [1], ʻike ʻia ʻo Trenz ™.ʻO ka mea kupaianaha, ua hoʻonui ʻia ka hoʻolilo ʻana i nā mea ʻala a me nā condiments ma ka home e 27% i kēlā me kēia makahiki [1], ʻike ʻo Trenz™.ʻO ka mea nui, ʻike ʻo Trenz ™ e ulu ana ka hoʻolilo ʻana i nā mea ʻala a me nā mea ʻala ma kahi CAGR o 27% [1]. Ua ukali ʻia nā mea hou huahana hou, me nā koi ma luna o ka pahu e like me ka "bold" a me ka "exotic" i piʻi e 38% mai 2017, a me ka hoʻohana ʻana i nā hui ʻono ʻekolu a me ʻehā i nā huahana i kēia manawa cresting ma luna o 25% o nā meaʻai a pau. Hoʻomaka ka mea inu. Ua ukali ʻia nā mea hou huahana hou, me nā koi ma luna o ka pahu e like me ka "bold" a me ka "exotic" i piʻi e 38% mai 2017, a me ka hoʻohana ʻana i nā hui ʻono ʻekolu a me ʻehā i nā huahana i kēia manawa cresting ma luna o 25% o nā meaʻai a pau. Hoʻomaka ka mea inu.ʻO nā huahana hou aʻe i ukali ʻia, me nā ʻōlelo hoʻopiʻi e like me ka "bold" a me ka "exotic" i piʻi 38% mai ka makahiki 2017, a ʻo ka hoʻohana ʻana i nā hui ʻono ʻekolu a me ʻehā i nā huahana i kēia manawa ua ʻoi aku ma mua o 25% o nā meaʻai a me nā mea kūʻai. .meaʻai.Ka inu ʻana.Hoʻopili ʻia nā mea hou o nā huahana hou, me nā ʻōlelo hoʻopiʻi e like me "fatty" a me "exotic" i piʻi 38% mai ka makahiki 2017, a ʻo ka hoʻohana ʻana i nā hui ʻono ʻekolu a me ka quaternary i nā huahana i kēia manawa ma mua o nā meaʻai āpau.25% o nā mea inu a me nā meaʻai i helu ʻia.
ʻO ka haʻawina hoʻohana kaulana ʻo Emotions360 a Firmenich i hāʻawi i kahi ʻike lua.ʻO kēia haʻawina hohonu patented o nā mea kūlohelohe e hōʻike ana i ka makemake nui o nā kānaka i ka hua deragona.ʻO ka ʻoiaʻiʻo, ʻo ka noiʻi hou loa ʻo Emotions360 o 18,670 mau mea kūʻai ma ʻewalu mau ʻāina i ʻike ʻia he 88 pakeneka o nā mea kūʻai aku i lohe i ka hua deragona a he 56 pakeneka i hoʻāʻo.I ka manaʻo o ka mea kūʻai, pili ka hua deragona me nā huaʻōlelo e like me ka wiwo ʻole, exotic, hoihoi, hoihoi a leʻaleʻa.Ma muli o kēia hui maikaʻi, ʻaʻole ia he mea kupanaha no ka helu ʻana o kēlā poʻe mea kūʻai aku i ka dragonfruit ma ke ʻano he 90% o nā meaʻai a pau i kaulana i ka wā e hiki mai ana.
E like me ka nui o nā hua deragona i ke ahi i loko o nā kaola wai, nā mākeke, a me nā mea kūʻai alanui a puni ka honua, ua lohi mua ka honua Food & Beverage i hoʻopaʻa ʻia e hana hou i kēia ʻano. E like me ka nui o nā hua deragona i ke ahi i loko o nā kaola wai, nā mākeke, a me nā mea kūʻai alanui a puni ka honua, ua lohi mua ka honua Food & Beverage i hoʻopaʻa ʻia e hana hou i kēia ʻano.ʻOiai kaulana ka hua deragona i nā kaola wai, nā mākeke a me nā mea kūʻai alanui a puni ka honua, ua lohi mua ka honua meaʻai a me nā mea inu i ka hana hou e like me kēia ʻano.ʻOiai ke kaulana o ka hua deragona i nā kaola wai, nā mākeke, a me nā mea kūʻai alanui ma ka honua holoʻokoʻa, ua lohi ka ʻoihana meaʻai a me nā mea inu i hoʻopaʻa ʻia e like me kēia ʻano i ka wā mua.Eia nō naʻe, ke hoʻololi nei kēia ʻano a ke wikiwiki nei nā wahi āpau i ka hoʻomaka ʻana o nā huahana i loaʻa nā koi hua dragon.ʻO kaʻoiaʻiʻo, ke ulu wikiwiki nei ka hoʻohana ʻana i ka hua dragon i nā CPG (Consumer Packaged Goods) i ka meaʻai ma mua o nā mea inu, kahi e hele mua ai ka hana hou.
Ua ʻōlelo ʻo Jeff Schmoyer, Global Head of Human Insights, Firmenich: "He ʻono hua 'kaʻikaʻi' paha ka huaʻai no nā meaʻai a me nā mea inu CPG, akā ʻaʻole ia he mea maʻamau no nā mea kūʻai aku.kekahi o nā mea ulu wikiwiki loa a mākou i nānā ai i nā makahiki i hala iho nei.Hāʻawi ʻia i ke kumu liʻiliʻi a me ka ulu wikiwiki, ʻo kēia kā mākou koho ʻono makahiki wiwo ʻole a hiki i kēia lā e pili ana i ka wānana.i ka pilikia o ka ʻike ʻana i nā ʻono hua deragona.Hōʻike kā mākou noiʻi mea kūʻai aku hiki i ka hua ke kahaha i kekahi manawa no ka mea ʻaʻohe ona ʻono ʻono e kūlike me kona ʻano.Akā, ʻo ka ʻono he māmā, hōʻoluʻolu, ʻono, ʻono.
"No kēia kumu, manaʻoʻiʻo ʻo Firmenich e hana nui kāna hana ʻono i ka hoʻonui ʻana i ka ʻono a me nā hui ʻoliʻoli o ka dragonfruit me nā mea ʻono ʻē aʻe," wahi a Schmoyer.
ʻO Firmenich ka hui ʻala a me ka ʻala pilikino nui loa o ka honua i hoʻokumu ʻia ma Geneva, Switzerland ma 1895 a me kahi moʻolelo 127 makahiki o ka ʻoihana ʻohana.ʻO Firmenich kahi hui B2B koʻikoʻi i ka noiʻi, hana, hana a kūʻai aku i nā mea ʻala, nā mea ʻala a me nā mea hana.ʻIke ʻia no kāna ʻimi noiʻi honua, hoʻomohala a me ke alakaʻi hoʻomau, hāʻawi ʻo Firmenich i nā mea kūʻai aku i nā ʻano hoʻomaʻamaʻa ʻokoʻa ʻē aʻe, kahi ākea o nā mea hana kiʻekiʻe a me ka ʻike.Loaʻa iā Firmenich kahi huli makahiki o CHF 4.7 biliona ma ka hopena o Iune 2022. .No ka ʻike hou aku e pili ana iā Firmenich, e ʻoluʻolu e kipa www.firmenich.com.
Hāʻawi ʻo Pantone i kahi ʻōlelo waihoʻoluʻu maʻamau e hiki ai i nā brand a me nā mea hana ke hana i nā hoʻoholo kala koʻikoʻi i kēlā me kēia kaʻina hana.ʻOi aku ma mua o 10 miliona mau mea hoʻolālā a me nā mea hana a puni ka honua e hilinaʻi nei i nā huahana a me nā lawelawe ʻo Pantone e kōkua i ka wehewehe, kamaʻilio a me ka hoʻopaʻa ʻana i ke kala mai ka hoʻoulu ʻana a hiki i ka hoʻokō ʻana me ka hoʻohana ʻana i ka ʻenehana ʻokiʻoki a X-Rite no nā kiʻi, nā ʻano a me ka hoʻolālā huahana.Aia ka Pantone Standard i nā kikoʻī kala kikohoʻe a me ke kino a me nā mea hana hana.Hāʻawi ka Pantone Color Institute ™ i nā kūlana waihoʻoluʻu maʻamau, ʻike inoa inoa a me nā ʻōlelo aʻoaʻo kala huahana, a me nā wānana ʻano e like me ka Pantone Color of the Year, nā hōʻike ʻano kala o ke ala, ka psychology kala a me nā mea hou aku.Hoʻohui nā laikini Pantone B2B i ka ʻōnaehana kala Pantone i nā huahana like ʻole a me nā lawelawe, e ʻae ana i nā laikini e kamaʻilio a hana hou i nā waiwai Pantone i hōʻoia ʻia a hoʻomaikaʻi i ka pono no kā lākou mea hoʻohana.Hoʻohui pū ʻo Pantone Lifestyle i nā kala a me nā hoʻolālā no nā lole, home a me nā mea pono.E kipa www.pantone.com e aʻo hou a pili me Pantone ma Instagram, Facebook, Pinterest a me LinkedIn.